BL Reader Testimonial Campaign

BL Think Beyond Campaign

BLOC launch campaign

BL Reader Testimonial Campaign

The Hindu Business Line is one of the country’s most reputed business dailies when it comes to reliable and in-depth business news. It is extensively read by decision makers and change leaders from the world of business. The BL Reader Testimonial campaign features testimonials from industry leaders who are regular readers of the newspaper.

Print Ads

BL Think Beyond Campaign

The Hindu Business Line features the latest news from the world of business and other important factors that impact it such as politics, culture, economics, arts and literature. Through its in-depth analyses and reportage, Business Line gives readers the insights needed to 'Think Beyond' the realm of the ordinary. The campaign emphasises the importance of stretching one’s imaginations by showcasing success stories and transformations of businesses which started out small and had one thing in common-the ability to 'Think Beyond'.

Print Ads

BLOC launch campaign

Business Line on Campus (BLoC) is a web portal designed exclusively for B-Schoolers and MBA aspirants. With a rich corporate-academia-student interface, the portal features news stories and analysis from Business Line’s extensive network of correspondents as well as exclusive articles by senior corporate executives and HR professionals, many of whom teach at top B-schools. The content is tailored to meet the information needs and reading style of the young, intelligent and urbane management student and will bridge a critical gap as a news and knowledge resource for students about to begin their careers. The launch campaign, targeted at B-School students, highlights the features of the portal and positions BLoC as a tool which helps the seamless transition from campuses to corporates.

Print Ads